Bamboo Rose, a leading end-to-end solution provider for product development and supply chain management, today announced that global lifestyle company URBN is expanding its use of AI-Native TotalPLM™ with Create, powered by VibeIQ and enhanced with Decision Intelligence. The addition gives design and merchandising teams across URBN’s portfolio – which includes Anthropologie, Free People, FP Movement, Urban Outfitters, Nuuly, and Terrain – visibility into estimated product costs at the concept stage, before samples are made or suppliers are engaged.
A longtime Bamboo Rose customer, URBN uses TotalPLM for product development, sourcing, purchase orders, and global trade management. With Create and Decision Intelligence, design and merchandising teams can see initial cost estimates as concepts take shape, helping them assess margin potential, compare options, and make informed decisions earlier. Approved concepts move directly into development without rekeying data.
Changing tariffs, sourcing pressures, and margin expectations make early decisions more consequential. Earlier cost visibility helps teams weigh tradeoffs before investing in development, reducing the risk of costly redesigns, supplier changes, or dropped products.
“Bringing our design and development workflows together on one platform allows everyone to act on the same information in real time,” said Dan Stockbridge, Director of Production and Sourcing Systems at URBN. “Bamboo Rose helps us simplify our day-to-day workflow and see costs earlier, so our teams can move faster and spend more time focused on great design.”
“Creative decisions shape margins long before a purchase order is placed,” said Matt Stevens, CEO of Bamboo Rose. “Decision Intelligence unlocks the value of historical data and automatically surfaces key insights within design, product development, and sourcing workflows. This enables companies like URBN to optimize margins earlier, reduce rework, and move promising ideas into development faster and with greater confidence.”
Learn more at bamboorose.com. Bamboo Rose will also be showcasing TotalPLM at NRF 2027 in January at booth #4042. More details on the company’s participation at the event can be found here.
About Bamboo Rose
Bamboo Rose is a global leader in enterprise retail technology solutions. TotalPLM™ is the most comprehensive and innovative Product Lifecycle Management (PLM) platform, seamlessly integrating Planning and Merchandising, Creative Collaboration, Product Development, Sourcing, Supplier Relationship Management, Purchase Order Management, and Global Trade Management—powered by AI-driven Decision Intelligence. Designed for scalability and agility, the Bamboo Rose platform enables retailers and brands like Urban Outfitters to streamline operations, boost margins, and meet the demands of modern commerce. Learn more at bamboorose.com or follow us on LinkedIn.
About URBN
Urban Outfitters, Inc. (URBN) is a portfolio of global consumer brands comprised of Anthropologie, Anthropologie Weddings, Free People, FP Movement, Terrain, Urban Outfitters, Nuuly, and Menus & Venues. URBN Leads with Creativity… and since 1970, URBN has inspired customers through a creative and entrepreneurial approach to products, services and experiences.
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